internationalmarketing standardisation Managing Marketing Standardization in a world-wide Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: family 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international mellifluous line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms ar playing a game of catch-up as they attempt to demand the intricacies of doing billet in todays global economy. The speed at which this serve is occurring varies crossways nations.
Firm s in Slovenia, the Czech Republic and Hungary, for example, are quick tucker outting the skills necessary to compete on the world stage. These firms brook espouse both general approaches to marketing as good as targeted actions, which have been influenced by the local environment. This article result talk of the possibility of standardizing marketing programs and the factors influencing the process of cost les...If you desire to get a full essay, order it on our website:
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