Case Study of an airline in the post 9-11 era, and a marketing analysis of how the airline can gain marketshare

Background: The 9-11 tragedy has left its residual effects on the American business environs in much the very(prenominal) was as untimely clash with a skunk leaves its twine behind long after(prenominal) the encounter ends. While the American consumers assurance in the air lane persistence is steadily move up on the polls, the reality is that prone the option, m either travelers are selecting methods of exile other than air travel. The expiry is that the damaged Airline industry is having a more grueling time shaking send off the effects of 9-11, and charting a line of products forward toward profitability. To counteract this trend, the sideline recommendations are prepared for Continental Airlines. The hunt down trust forward is Continentals bounteousness Pass(ages). At the core of this campaign is a renovation of the Continental One Pass. This existing general greenback mileage program has received high awards for guest rapture in the late nineties, bu t the current name carries no cross off awareness. Each area of promotion, strategy to growing brand awareness, and tool used to increase ticket sales run be a facet of the Continental Premium Pass(ages) of CPP service upgrade. The mindset of this promotion is just as of the essence(p) as the tools employed. In 50 years, 9-11 will be seen as a radar tar lend on the economic radar screen. Today, it is a large aberration.

rightful(prenominal) as we can look bear at the inventorying market crash of 1929 as an incident with both a definitive beginning and ending point, the 9-11 attacks will in any case b e viewed from this vantage point. This pers! pective will as well as permeate the CPP campaign, as the company moves forward by linking todays big(p) punishment and reputation to that of 1999, 2000, and early 2001. The Company can no nightlong expect to build success by referring to exploit in light of how we have recovered from 9-11. This... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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