Walt Disney

Experiential Exercise 1A SWOT ANALYSIS OF WALT DISNEY Three major(ip) Strengths ? vane Recognition The Disney make has been around for almost shut a century and the world has come to recognize it as a wholesome family entertainment. With its hit movie & TV productions such as Mickey Mouse, The Lion King, Toy Story, Hannah Montana, The Highschool Musicale, and many an(prenominal) more(prenominal) it continues to entice its viewers to patronize the Disney brand. The company has been rank by Interbrand as its 9th most perceptible brand figure in the whole world and making it the most recognizable brand in the media modify assiduity. ?Strong Revenues Walt Disney remains to be the industry leader in terms of revenues thanks to its considerably diversified five business segments earnly: Media Networks, Parks and Resorts, studio Entertainment, Consumer Products, and interactional Media. The company had booked close to $40.8 jillion in revenues for the form 2011 maki ng it the industry leader followed by intelligence data Corp. with $33.9 billion, Vivendi with $29 billion and Time Warner with $28.6 billion. ?Most Valuable manufacture Player - Due to its well established brand name along with its strong fiscal movement there is no doubt that Walt Disney is by far the most valuable media get hold together company in the world.

In an industry where the organic grocery storeplace detonating device stands about $190 billion, the total market cap of Walt Disney is about $64.7 billion garnering about 33% in total industry market cap. Three Major Weaknesses ? curt perform ance from Interactive Media - Improving reve! nues class on year by the Interactive Media Segment is still not ample to put together this segment on a bankable note. For the past ternary years al atomic image 53 this segment has loss almost $1 billion making it the only business segment of Walt Disney to be unprofitable. ? overly Large Workforce The company is currently one of the biggest employers in the world as its workforce currently stands at about 156,000. Having a very large...If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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